New in Girls Swimwear & Shorts

About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

Get summer ready with the HYPE. New In Girls Shorts and Swimwear Edit. With a variety of shorts, cycle shorts, bikinis, and swimsuits, we’ve got all the styles to fill your suitcase ready for vacation. Featuring some of HYPE.’s most iconic prints alongside a selection of never seen before designs, shop now!