Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof. With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Hidden untouched for decades lies the HYPE. Hidden Bunker. Laden with grails from previous seasons, the bunker doors have been unbolted and the contents revealed for the world to revel in.
Hidden untouched for decades lies the HYPE. Hidden Bunker. Laden with grails from previous seasons, the bunker doors have been unbolted and the contents revealed for the world to revel in.
