Fruugo

About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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Collection: Fruugo

Hype Kids Unisex Black Topographic Mini Script Sliders

Hype Kids Unisex Black Topographic Mini Script Sliders

Hype X-Ray Pool Metal Water Bottle

Hype X-Ray Pool Metal Water Bottle

Hype Pastel Abstract Metal Water Bottle

Hype Pastel Abstract Metal Water Bottle

Hype Unisex Scribble Heart Pink Crest Bottle

Hype Unisex Scribble Heart Pink Crest Bottle

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Hype Kids Unisex Black Topographic Mini Script Sliders

Hype Kids Unisex Black Topographic Mini Script Sliders

Hype X-Ray Pool Metal Water Bottle

Hype X-Ray Pool Metal Water Bottle

Hype Pastel Abstract Metal Water Bottle

Hype Pastel Abstract Metal Water Bottle

Hype Unisex Scribble Heart Pink Crest Bottle

Hype Unisex Scribble Heart Pink Crest Bottle