The HYPE starts here.

The brand they want to wear.

The one they’re talking about.
The one they’re asking for.
The one they want before everyone else.

HYPE. For the next generation of style.

The Backpack

Iconic backpacks, made for standout style. Hype brings together trend-led prints, must-have colours and customisable designs with everyday practicality, giving kids and teens the backpacks they want to show off, with matching accessories to complete the look.

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The Fashion

Stay ahead of the trend with Hype. From statement tees and hoodies to must-have jackets and everyday essentials, discover the latest looks taking kids’ and teens’ wardrobes to the next level. Packed with standout prints, fresh colours and iconic Hype style, these are the pieces they’ll want to wear on repeat.

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Bundles

Pair iconic backpacks with matching lunch bags, pencil cases and everyday essentials to create a coordinated look they’ll love. Choose from 2, 3 and 4-piece bundles and enjoy 10% off, making it easier to get all their school must-haves in one go. More style, more essentials, more value.

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Bestsellers

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