Loyality 10

About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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Collection: Loyality 10

Hype Unisex Black Lava Backpack, Lunch Bag & Bottle Bundle

Hype Unisex Black Lava Backpack, Lunch Bag & Bottle Bundle

Hype Boys Blue/Green Chalk Dust Iconic Backpack

Hype Boys Blue/Green Chalk Dust Iconic Backpack

Hype Girls Pink Tie Dye Star Backpack & Lunch Bag Bundle

Hype Girls Pink Tie Dye Star Backpack & Lunch Bag Bundle

Hype Girls Pink Pastel Collage Lunch Bag & Bottle Bundle

Hype Girls Pink Pastel Collage Lunch Bag & Bottle Bundle

Hype Girls Multicoloured Pastel Collage Thermal Water Bottle

Hype Girls Multicoloured Pastel Collage Thermal Water Bottle

Hype Unisex Sand Drip Smiley Lunch Bag

Hype Unisex Sand Drip Smiley Lunch Bag

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Hype Unisex Black Lava Backpack, Lunch Bag & Bottle Bundle

Hype Unisex Black Lava Backpack, Lunch Bag & Bottle Bundle

Hype Boys Blue/Green Chalk Dust Iconic Backpack

Hype Boys Blue/Green Chalk Dust Iconic Backpack

Hype Girls Pink Tie Dye Star Backpack & Lunch Bag Bundle

Hype Girls Pink Tie Dye Star Backpack & Lunch Bag Bundle

Hype Girls Pink Pastel Collage Lunch Bag & Bottle Bundle

Hype Girls Pink Pastel Collage Lunch Bag & Bottle Bundle

Hype Girls Multicoloured Pastel Collage Thermal Water Bottle

Hype Girls Multicoloured Pastel Collage Thermal Water Bottle

Hype Unisex Sand Drip Smiley Lunch Bag

Hype Unisex Sand Drip Smiley Lunch Bag