Loungewear

About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

Loungewear

Loungewear never looked so good. Meet our edit of comforts all in one place; hoodies, joggers, sweats, shorts, sliders and accessories. From plain-ish styles to all-over tracksuits. With designs in our standard unisex shapes, these looks are perfect for everyone. Whether you're having a Netflix and Chill Sunday, or running errands, loungewear is this year's trending wardrobe staples.

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